Privacy-first baby tracking: what it actually means
Your baby generates a lot of sensitive data. Here is exactly what Plumi does — and does not — do with it.
When you track a baby, you’re recording some of the most sensitive information there is: feeding and sleep patterns, growth measurements, health events, photos of your child. It’s worth asking where all of that actually goes.
For a lot of apps, the honest answer is: to their servers, and sometimes to third parties. We built Plumi to give a different answer.
On-device by default
When you log something in Plumi, it’s saved on your phone. That’s it. There’s no Plumi account, no sign-up, and no server quietly collecting your baby’s data in the background.
You can use the entire app — logging, growth charts, checklists, milestones — without ever connecting to the internet. It works in airplane mode, in a basement nursery, on a flight.
No analytics, no ads, no selling
We don’t bundle third-party analytics SDKs. We don’t show ads. And we don’t sell, rent, or share your data with anyone. There’s no business model hiding in your baby’s nap schedule.
What about iCloud sync?
Some families want their baby’s data on more than one device, or backed up safely. So Plumi offers optional iCloud sync.
The key word is optional:
- It’s off by default.
- It uses your own private iCloud account, not our servers.
- You turn it on only if you want it.
When sync is on, your data syncs through Apple’s iCloud the same way your photos and notes do — encrypted, and tied to your Apple ID, not to us.
What about the Magic AI camera?
The one feature that needs to reach the internet is the Magic AI Camera Assistant, because understanding a photo takes more computing power than a phone should spend on every scan.
Here’s how we keep it tight:
- A photo is sent only when you tap to scan, and only for that scan.
- It’s used to detect what you’re logging and return suggested values — then you confirm and save on-device.
- The rest of your logs never go anywhere.
If you never use Magic AI, no photos ever leave your device.
Your data, your call
We think privacy shouldn’t be a premium feature or a buried setting. It should be the default, and it should be the boring, obvious truth about how an app works.
With Plumi, what you track is yours. You can export it, you can delete it, and you never have to wonder who else is reading it.
Have questions about how we handle data? Read our Privacy Policy or email us any time at [email protected].