Our story

Built by a parent, for parents

Plumi started at 3 a.m. in our house, with a baby in one arm and a clumsy app in the other hand.

We're Soner and Esra. We have two kids, a five-year-old and a ten-month-old, and Plumi started with the second one. His first two weeks of feeds went on a sheet of paper on the kitchen counter. Every app we tried to replace it with was worse: built for a desk, not for a dark room, one free hand, and a brain running on no sleep. (The longer version is here.)

So Soner built something different: an app that asks as little of you as possible. One you can use without looking too hard, that keeps your baby's data to itself, and that feels calm instead of clinical. Esra was the first person to use it, and she is still the reason most of the rough edges get filed off.

Plumi is intentionally small and focused. It does the everyday work of baby tracking beautifully: feeds, diapers, sleep, growth, milestones. No dashboards you'll never use, no upsells in your face, no data harvesting behind the scenes.

The same practical approach shapes our baby care guides. Meet the Plumi Team and read the standards we use to research and update articles.

Our whole goal is to give you a few minutes back, and a little more peace of mind, every single day.
What we believe

The principles behind Plumi

Effortless by design

If a log takes more than a tap or two, we got it wrong. We obsess over the small interactions because tired parents feel every one.

Private by default

Your baby’s data lives on your phone. No account needed to start, no analytics, no ads, no selling. Privacy is the default, not a setting you have to find.

Calm, not clinical

Tracking a baby is already stressful enough. Plumi is warm and quiet, a gentle helper rather than another source of pressure.

Built to grow with you

Plumi adapts as your baby moves from newborn to toddler, surfacing the right tools at the right stage.

Say hello

We read everything. Whether it's a bug, a feature idea, or just a hello, we'd love to hear from you.

hello@plumi.app

Calm days, gently remembered.

Start your baby's story with Plumi. Free to begin, yours to keep.

Get Plumi on your iPhone

Open Camera on your iPhone and scan the code.